How we make money
Short version: there are no ads today. We plan to pay for the site with display ads, and nothing else for now.
How we plan to pay for the site
- Display ads, clearly labelled “Advertisement” — none yet
- Ads will never go inside the quiz, a data table, or above a verdict
- No sticky ads on phones
What we don’t do
- No money from carmakers or dealers
- No dealer lead forms — we never sell your details
- No paid placement in rankings or picks
If we ever add affiliate links
Each one will say “(paid link)” right next to it — not just in a footer — and will never change which cars we recommend.